Privacy Policy for Pattr
Effective Date:03/09/2025
Last Updated:03/09/2025
1. Introduction
M24 Media Ltd ("we," "our," or "us") operates the Pattr mobile application and website (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.
Contact Information:
- Company: M24 Media Ltd
- Email: [email protected]
- Website: m24media.com
- App Website: pattr.app
By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
2.1 Information You Provide to Us
We collect the following information that you voluntarily provide:
- Account Information: Email address, name, age
- Profile Information: Location (if you choose to share), interests
- Content: Images and other content you upload to the Service
- Optional Child Information: If you choose, basic information about your children such as age and name (this is completely optional)
2.2 Information Collected Automatically
We automatically collect certain information when you use our Service:
- Analytics Data: Anonymous usage data, app performance metrics, and crash reports through Google Analytics
- Device Information: Device type, operating system, app version
- Location Data: General location information (town/country level) if you grant permission
- Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience
2.3 Information from Third Parties
We may receive information when you use third-party authentication services:
- Google Sign-In: Basic profile information when you log in with Google
- Apple Sign-In: Basic profile information when you log in with Apple
3. How We Use Your Information
We use the collected information for the following purposes:
- Service Functionality: To provide and maintain the core features of Pattr, including user profiles and content sharing
- Account Management: To create and manage your account, authenticate users, and provide customer support
- Service Improvement: To analyze usage patterns, fix bugs, and improve our Service through anonymous analytics
- Communication: To send you service-related notifications and respond to your inquiries
- Safety and Security: To protect against fraud, abuse, and other harmful activities
4. Information Sharing and Disclosure
4.1 We Do Not Sell Your Data
We do not sell, trade, or rent your personal information to third parties.
4.2 We Do Not Share Personal Data with Third Parties
We do not share your personal information with third parties, except as described below:
4.3 Service Providers
We use the following trusted service providers to operate our Service:
- Google Analytics: For anonymous usage analytics and crash reporting
- Firebase: For data storage and user authentication
- Apple App Store & Google Play: For payment processing of in-app purchases
- RevenueCat: For payment processing and subscription management
These service providers are contractually obligated to protect your information and use it only for the specific services they provide to us.
4.4 Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal requests, such as court orders or government investigations.
5. Data Storage and Security
5.1 Data Storage
Your data is stored securely using Firebase services. We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction.
5.2 Data Retention
- Active Accounts: We retain your personal information while you maintain an active account with us
- Account Deletion: When you delete your account, we will remove all personal information that can identify you
- Content Retention: User-generated content (posts, images, text) will be retained but made anonymous by removing all personal identifying information
6. Your Rights and Choices
6.1 Account Deletion
You have the right to request deletion of your account at any time. Upon account deletion:
- All personal identifying information will be permanently removed
- Your content will remain on the platform but will be anonymized
- You can contact us at [email protected] to request account deletion
6.2 Location Data
You can control whether to share your location information through your device settings or within the app.
6.3 Marketing Communications
You can opt out of marketing communications by following the unsubscribe instructions in any marketing email we send.
7. Children's Privacy
7.1 Age Requirements
Pattr is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13 without parental consent.
7.2 Optional Child Information
Our Service allows users to optionally input basic information about their children (such as age and name). This information:
- Is completely optional
- Is used only to enhance the user experience
- Is subject to the same privacy protections as all other personal information
- Will be deleted when the parent's account is deleted
7.3 Parental Rights
If you believe we have collected personal information from a child under 13 without proper consent, please contact us immediately at [email protected].
8. International Data Transfers
Our Service is available globally. Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
9. Third-Party Authentication
When you use third-party sign-in options:
- Google Sign-In: We receive basic profile information as permitted by your Google account settings
- Apple Sign-In: We receive information in accordance with Apple's Sign-In requirements and your privacy choices
You can manage these permissions through your respective Google or Apple account settings.
10. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Analyze how you use our Service
- Improve Service functionality and performance
You can control cookies through your browser settings, though some features may not work properly if cookies are disabled.
11. Data Protection Rights
Depending on your location, you may have the following rights:
- Access: Request copies of your personal information
- Rectification: Request correction of inaccurate information
- Erasure: Request deletion of your personal information
- Portability: Request transfer of your information to another service
- Objection: Object to our processing of your personal information
To exercise these rights, contact us at [email protected].
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new Privacy Policy on this page
- Updating the "Last Updated" date
- Sending you a notification through the Service or via email
13. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Company: M24 Media Ltd
Website: pattr.app
This Privacy Policy is designed to comply with applicable privacy laws including GDPR, CCPA, and app store requirements. Users in specific jurisdictions may have additional rights under local privacy laws.